Strategists love to have a way of working but it takes years for most strategists to cobble together a way that works for them.

Sweathead Masterclasses intend to put within reach the minds of people who are master cobblers, people from whom you can borrow and refine.

We look for teachers with an excellent track record, teachers who contribute to the strategy community, and teachers who get our vibe (i.e. we don’t do “corporate”).

Our masterclasses bring to life the following:

An urgent learning need,

Something the teacher is great at,

Clear definitions of concepts,

Practical techniques and frameworks, and

Hands-on practice

Masterclasses usually run for 3 hours from 12pm to 3pm ET on a weekday and via an online
event or conference platform.

How To Join A Masterclass

There are three ways to join a masterclass:

Individual
Ticket

Sweathead Starter Mode
& Flight Mode members
receive a discount.

Flight Mode
Membership

Flight Mode members
can choose 4
masterclasses each year.

Beast Mode
Membership

Beast Mode is all-in on
Sweathead–you’ll get
access to everything.

Rodrigo Maroni
March 23, 2023

 CSO, WundermanThompson

Mark Pollard
April 21, 2023

Strategy Friend, Sweathead

Aisha Hakim
May 17, 2023

ACD, 72&Sunny

Tahaab Rais
June 8, 2023

CSO MENAT, Publicis Groupe

Maria van Buskirk
August 17, 2023

 Head of Strategy, Media by Mother

Creative Strategy 
September 19, 2023

TBA

To be disclosed

Ambika Pai and Dayna Uyeda
November 29, 2023

 Mekanism

To be disclosed

Rodrigo Maroni
March 23, 2023

 CSO, WundermanThompson

How To Work A Problem

Mark Pollard
April 21, 2023

Strategy Friend, Sweathead
How To Find A Strategy Voice

Aisha Hakim
May 17, 2023

ACD, 72&Sunny

The Art of Deck-Making

Tahaab Rais
June 8, 2023

CSO MENAT, Publicis Groupe
The Award-Winning Strategy Mindset

Maria van Buskirk
August 17, 2023

 Head of Strategy, Mother

Creative Strategy 
September 19, 2023

TBA

To be disclosed

Ambika Pai and Dayna Uyeda
November 29, 2023

 Mekanism

To be disclosed

Andy Nairn
February 23, 2023

Cofounder, Lucky General

If you’d like to purchase 5 or more tickets to receive 20% off access to the
conference, fill in this form and we’ll get back to you.

Teams can benefit in these ways:

  • Get each other on the same page,
  • Speak the same strategy language,
  • Access videos during workshops,
  • Show your team you want them to win, and
  • Show your team you want them to stay.

Check out our memberships or talk to us about training your company

Our memberships come in three sizes:

Starter Mode

Self-directed learning with a few community events

Flight Mode

Access to masterclasses and The Sweathead Do-Together

Beast Mode

All-in access to Sweathead,
including an accelerator

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You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.

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