Addis Ababa, Thursday, October 1, 2026
Choose between 3 options:
1. Strategy Masterclass in the morning
2. Brand Workshop in the afternoon
3. Join both sessions and stay all day
Date and time:
Thursday, October 1, 2026,
1. Strategy masterclass: 9.30am to 12.30pm
2. Brand workshop: 1.30pm to 4.30pm
Venue:
Addis Ababa – we’ll announce the venue soon.
You’ll work with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard, former head of strategy at Leo Burnett, Edelman, and Big Spaceship.
If you have a team of 20+ and want to discuss a private event, talk to us about training your company.
Allday Pass
Join us from 9.30am to 4.30pm. In the morning, you’ll learn all of the techniques and concepts in the Strategy Masterclass. In the afternoon, you’ll work on a brand and leave with a clearer expression of your brand on one page.
Early bird tickets are $199 until September then $225.
The Allday Pass includes morning and afternoon refreshments and lunch.
Buy an Allday Pass.
A.M. Strategy Masterclass
Join us from 9.30am to 12.30pm. You’ll learn techniques and concepts covered in Mark’s book “Strategy Is Your Words”. This is especially useful to marketers and advertisers.
Early bird tickets are $99 until September 4 then $125.
This ticket includes afternoon refreshments.
Buy a ticket to the Strategy Masterclass.
P.M. Write Your Brand Workshop
Join us from 1.30pm to 4.30pm. Bring a brand to work on and you’ll leave with a clearer and more interesting way to express the brand in public.
This is especially useful to small business owners, founders, marketers and advertisers.
Early bird tickets are $99 until September 4 then $125. This ticket includes afternoon refreshments.
Buy a ticket to the brand workshop.
This is day packed with strategy goodness. The masterclass will run you through tens of exercises while the workshop will get you working on a brand.
It’s for strategists, founders, business owners, NGO teams, marketers, communicators, and creators who need clearer words for what they do.
The Venue
The Great Room – Gaysorn Tower
Level 26 & 25, Gaysorn Tower, 127 Ratchadamri Rd, Lumphini, Pathum Wan, Bangkok 10330, Thailand
Hi, my name is Mark Pollard. I used to run strategy teams in agencies in Sydney and New York City. Now, I train people and consult with brands around the world. I also reach millions of people every month on Instagram, TikTok, YouTube, and with my newsletter and podcast.
My mission in life is to help people lead bigger lives.
In the morning masterclass, this is what you’ll do:
Run through exercises about insights and ideas,
Learn what makes brands work – from words to marketing science,
Leave inspired and refreshed to attack your next campaign.
In the afternoon workshop, this is what you’ll do:
Bring your brand into the room,
Find words that people will remember,
Document it all on one page.
After the Masterclass, you’ll get a personalized certificate with your name, details about the session, and the date. It’s a great way to show your participation and the skills you’ve picked up in our time together.
After the earlybird discount, you can 3 or 4 tickets for a 10% discount or buy 5 or more tickets for a 15% discount.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Show your team you want them to win, and
- Show your team you want them to stay.
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard.
