Mark Pollard's
Strategy Masterclass
Live. Online.
For the first time, join Mark’s flagship strategy masterclass online.
The same content. Same exercises. But from the comfort of your home or office.
Included as part of the Sweathead Membership
June 24, 2026
3 hours
New York: 11am – 2pm
London: 4pm – 7pm
Amsterdam: 5pm – 8pm
Nairobi: 6pm – 9pm
Dubai: 7pm – 10pm
Singapore: 12am – 3am
Learn how to do
better strategy
with Mark Pollard
This is a live session, taught by Mark Pollard. You do the work in your room. Ten exercises. Same structure as the in-person masterclasses he runs in New York, London, Nairobi, and 40+ cities around the world.
This isn’t a webinar where someone talks at you for an hour and calls it training. It isn’t a replay you’ll watch at 1.5x speed and half-absorb. You show up on June 24 and you work through strategy with Mark in real time.
Bring pen and paper. You’ll need them.
How the Session Works
1.
A live room
Mark runs this on Zoom in normal meeting mode, not webinar. You can talk. You can ask questions. You’re in the room with everyone else who showed up.
2.
Ten exercises. Pen and paper.
The same exercises from the in-person sessions. You’re not watching someone think. You’re thinking. Bring something to write with.
3.
One and done.
You’ll spend three hours with Mark and fellow strategists and marketers on a live Zoom. It won’t be recorded. What happens in the session, stays in the session.
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
