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While many people avoid using the word “problem”, a lot of seasoned strategists see strategy as a problem-solving discipline. Some even think you can’t have a strategy without having a problem.
Sure, optimists will correct you when you say the word in a meeting–”Oh, we don’t have problems–we just have opportunities.” But they’ll say it as if you’ve just criticized them and they want to police your thoughts from now on.
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- Problems are useful and desirable,
- The problem you’re given isn’t always the problem you need,
- There are ways to deal with powerful people and problems, and
- Problems are worth having.
Rodrigo will show you a methodology for exploring then selecting problems.
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Over 3 hours from 12 pm to 3 pm ET on Thursday, March 23, 2023, Rodrigo will get you hands-on with problems. He’ll take you through the following:
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How to assess the problem
you’ve been given,
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The different kinds
of problems, and
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How to find the “right”
problem.
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Rodrigo Maroni is Chief Strategy Officer of Wunderman Thompson in New York. He has been Head of Strategy & Data at CP+B Brasil and Head of Planning at Wieden+Kennedy, São Paulo. He was also head of Brazil’s APG (Grupo de Planejamento).
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If you’d like to purchase 5 or more tickets to receive 20% off access to the masterclass, fill in this form and we’ll get back to you.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
Check out our memberships or talk to us about training your company
Our memberships come in three sizes:
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Starter Mode
Get your strategy foundations in place with our self-directed learning
You’re ready to take your strategy self more seriously
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Flight Mode
Give your strategy career a big push with online courses and live masterclasses
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.
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