A Practical Approach To Communications Planning
Give your ideas careers
Online, Thursday, September 21, 2023
From 12pm to 3pm ET
Communications planning helps ideas find their way into the world then around it. It decides where and how and in front of whom the idea appears. If there’s an idea to begin with. This is important because most campaigns go ignored.
There are two main challenges for comms planning. First, it gets squeezed out by efficiency-infatuated minds who believe algorithms must decide everything, including entire media plans. Second, since comms planning is most effective when it pops up throughout the advertising creation process, a lot of companies don’t know when and how to bring it in.
- What communications planning is,
- How communications planning fits into the advertising process,
- Frameworks and techniques to take ideas into the world, and
- How to get people on board with your ideas.
Maria will show you a methodology for exploring then orchestrating ideas.
Over 3 hours from 12pm to 3pm ET on Thursday, September 21, 2023, Maria will get you hands-on with comms plans. She’ll take you through the following:
How to find the idea within all the tactics and scripts,
How to find a theme through which the idea can live in public, and
How to come up with new tactics based on all of this.
Maria van Buskirk is Head of Strategy at Mother’s media agency Media by Mother. Mother is known for ground-breaking and unconventional thinking. In prior lives, Maria worked at Maxus and Wavemaker Global. And she’s keen to bring the next generation of comms planners through.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
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