Short-termism And Writing About Strategy – Gareth Price, Strategist

Share with your friends

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

Gareth Price is a senior planner at JWT/WundermanThompson in London.

He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy.

Topics include:

  • The IPA Excellence Diploma
  • Short-termism and Gareth’s thesis about why people don’t think long
  • Writing about strategy
  • why even do it?

P.S. There are minor glitches in my questions – well, the sound of my questions. But Gareth’s audio is 100%.

Listen to this episode here:

You can find Gareth here @G_Price

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.