How To Get The Advertising Industry To Understand You – Fabiola Nguembu, Account Planner
How do you get the advertising industry and your clients to understand what you bring to the table?
Podcast Topic: Strategy
Screenplay Techniques For Your Next Presentation – Victor Pineiro
What if your next presentation wasn't fifty slides of numbers followed by fifty slides of tactics? What if you could present your thinking within a st…
How Insights From Outsiders Are Useful – Erika Brenner
Erika Brenner is a marketer who has worked as a planner and insights manager. Born in Brazil, Erika spent eight years in China after university and is…
Not Starting From Scratch When You Respond to 1000s Of Briefs Per Year – Nick Susi, Head of Strategy, Complex Collective
When you respond to thousands of briefs in a year, how do you not start from scratch every day?
Why The Dark Places Are So Ripe For Research And Strategy – Lindsey Wehking, Investigative Strategist
Lindsey Wehking recently led research into the way people use music playlists on Spotify to identify and process dark emotions.
Strategists, Can You Bake In Your Value Or Do You Constantly Have To Prove It? – Ilana Bryant
Ever been hired to a strategy or account planning job only to arrive in the company and they don't know what it is, they aren't sure they want it, and…
How Advertising Happens At One Of The World’s Best Agencies – Richard Brim (CCO), Martin Beverley (CSO)
The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertisi…
Calling B.S. On Your Own Strategy Work – Rachel Bateast, VP
Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?
15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special
So, you’ve interviewed over 300 strategists from around the world and spoken with thousands more… what aren’t we talking about enough? In this episode published…
Turn That Observation Into An Insight–7 Ways To Stumble Your Way There
You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do?