Calling B.S. On Your Own Strategy Work - Rachel Bateast, VP

Calling B.S. On Your Own Strategy Work – Rachel Bateast, VP

Share with your friends

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?

Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan?

In this episode, we discuss and role-play (you’re welcome) specific situations to show people how to question themselves to tighter thinking––from research to creative briefs and presentations.

Listen to this episode here:

You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.