The Sweathead
Strategy Accelerator

Strategy training that will help come alive.

The experience kicks off March 31, 2022

$1,500.00

Choose Your Cohort

Choose a time to attend the live sessions (NY time). Each session is capped at 30 people to ensure manageable virtual sessions and to build a community with your classmates. 

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What You'll Learn

What You'll Get

  • 9 hours of live training

  • Small-group coaching session

  • 3+ hours of tightly edited video classes

  • An assignment plus quizzes for each lesson

  • Strategy Is Your Words - the book

  • 2022 access to the Sweathead Membership

  • A certificate of completion (if you complete)

What Students Have Said

Rated by Students

9.7
9.7/10

$1,500.00

Choose a time to attend the live sessions (NY time). Each session is capped at 30 people to ensure manageable virtual sessions and to build a community with your classmates. 

Clear

Itinerary

  • 2-hour kickoff training (Thurs 9am or 1pm)
  • Video classes & assignment released

  • Group training 1 - Ideas (Thurs 9am or 1pm)
  • Work on assignment

  • Group training 2 - Problems (Thurs 9am or 1pm)
  • Work on assignment

  • Group training 3 - Insights (Thurs 9am or 1pm)
  • Work on assignment

  • Group training 4 - Strategy (Thurs 9am or 1pm)
  • Small group coaching timeslots

  • Work on assignment

  • Group training 5 - AMA (Thurs 9am or 1pm)
  • Small group coaching timeslots

  • Submit assignment

  • Feedback on one assignment provided
  • Group session 6 (Thurs 9am or 1pm)

*All times Eastern Standard Time/New York timezone.

The Assignment

Your final assignment will require you to respond to a marketing brief that we’ll give you. You’ll need to do a little research (not too much).

  • You’ll create 3 different strategies using The Four Points Framework. 
  • You’ll choose one strategy and write a one-page strategy story
  • You’ll turn this strategy story into a simple creative brief.

And you’ll be able to work on the assignment from Day 1.

Whom You'll Learn With

Mark Pollard

Hi, I’m Mark Pollard.

I’ve worked in and around agencies since I was 19.  I started out doing Internet things then I became an account planner at Leo Burnett in Sydney at 28. 

I’m ten years into New York. I’ve run strategy teams and departments here.

Companies like The Economist, Twitter, Euronews, Complex,
and many more have hired me
to do strategy with them. 

But I also host the Sweathead podcast and community and I’ve taught strategy to thousands of people around the world.

I’m on LinkedIn here.

Is This For You?

This is most geared toward you if you have some kind of responsibility for strategy in your day job. You don’t need “strategy” or “strategist” in your job title.

You could be new to the industry or senior to it. You could be in an agency or work for a brand. You could be a marketer, a copywriter, a creative director, an account director, an agency leader, a researcher, or an account planner.

You might want to switch into a full-time strategy role or simply provide better strategic counsel to your brand/s.

How Many Hours Will This Require?

Let’s say that putting aside 2-3 hours per week should work.
  • There will be 9 hours of live training sessions (over 7 weeks).
  • The video classes will include quizzes and exercises (approx 2 hours, x3 weeks).
  • The main assignment will take 3 hours.
  • Then there’s the small group coaching session.
You could spend more time or you could skip a couple of things if you need to. Learning the concepts is one thing. It’s in the application of the concepts and in the small moments of coaching and group sessions that the learning happens.

$1,500.00

Reserve Your Spot

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