The Sweathead
Strategy Accelerator
The experience kicks off March 31, 2022
$1,500.00
Choose Your Cohort
Choose a time to attend the live sessions (NY time). Each session is capped at 30 people to ensure manageable virtual sessions and to build a community with your classmates.
What You'll Learn
- What ideas are
- What insights are
- How insights are like ideas
- How insights happen
- How insights work
- Why problems matter
- How to articulate problems
- The Four Points Framework
- What strategy is
- What strategy is not
- Ways to write strategy
- How to write a strategy story
- A way with creative briefs
- Which words matter
What You'll Get
What Students Have Said
Rated by Students
$1,500.00
Choose a time to attend the live sessions (NY time). Each session is capped at 30 people to ensure manageable virtual sessions and to build a community with your classmates.
Itinerary
- 2-hour kickoff training (Thurs 9am or 1pm)
- Video classes & assignment released
- Group training 1 - Ideas (Thurs 9am or 1pm)
- Work on assignment
- Group training 2 - Problems (Thurs 9am or 1pm)
- Work on assignment
- Group training 3 - Insights (Thurs 9am or 1pm)
- Work on assignment
- Group training 4 - Strategy (Thurs 9am or 1pm)
Small group coaching timeslots
Work on assignment
- Group training 5 - AMA (Thurs 9am or 1pm)
Small group coaching timeslots
Submit assignment
- Feedback on one assignment provided
Group session 6 (Thurs 9am or 1pm)
*All times Eastern Standard Time/New York timezone.
The Assignment
Your final assignment will require you to respond to a marketing brief that we’ll give you. You’ll need to do a little research (not too much).
- You’ll create 3 different strategies using The Four Points Framework.
- You’ll choose one strategy and write a one-page strategy story.
- You’ll turn this strategy story into a simple creative brief.
And you’ll be able to work on the assignment from Day 1.
Whom You'll Learn With
Hi, I’m Mark Pollard.
I’ve worked in and around agencies since I was 19. I started out doing Internet things then I became an account planner at Leo Burnett in Sydney at 28.
I’m ten years into New York. I’ve run strategy teams and departments here.
Companies like The Economist, Twitter, Euronews, Complex,
and many more have hired me
to do strategy with them.
But I also host the Sweathead podcast and community and I’ve taught strategy to thousands of people around the world.
Is This For You?
This is most geared toward you if you have some kind of responsibility for strategy in your day job. You don’t need “strategy” or “strategist” in your job title.
You could be new to the industry or senior to it. You could be in an agency or work for a brand. You could be a marketer, a copywriter, a creative director, an account director, an agency leader, a researcher, or an account planner.
You might want to switch into a full-time strategy role or simply provide better strategic counsel to your brand/s.
How Many Hours Will This Require?
- There will be 9 hours of live training sessions (over 7 weeks).
- The video classes will include quizzes and exercises (approx 2 hours, x3 weeks).
- The main assignment will take 3 hours.
- Then there’s the small group coaching session.
$1,500.00
Reserve Your Spot
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