Fernando Machado is the Global CMO of Burger King.
His marketing team is one of the most creatively awarded teams in recent years. And that’s all you need to know. I recorded this interview with a brand new microphone but I didn’t edit it much.
I want you to hear a chat between someone at the peak of his game and a beginner. Yes, the beginner is me. Although, the way Fernando talks, he seems to have a wonderful beginner’s mind.
We discuss:
- Making the Super Bowl decision
- What January for a CMO feels like
- How marketing works at Burger King
- Working with agencies
Listen to this episode here:
You can find Fernando here @fer_machado123
Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.