Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King

Marketers Fight For Ideas – Fernando Machado, Global CMO Burger King

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Fernando Machado is the Global CMO of Burger King.

His marketing team is one of the most creatively awarded teams in recent years. And that’s all you need to know. I recorded this interview with a brand new microphone but I didn’t edit it much.

I want you to hear a chat between someone at the peak of his game and a beginner. Yes, the beginner is me. Although, the way Fernando talks, he seems to have a wonderful beginner’s mind.

We discuss:

  • Making the Super Bowl decision
  • What January for a CMO feels like
  • How marketing works at Burger King
  • Working with agencies

Listen to this episode here:

You can find Fernando here @fer_machado123

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

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