If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

If Your Research Is Boring How Can Anybody Use It? – Gunny Scarfo, Ben Zeidler, Nonfiction

Share with your friends

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

How much of the research that brands commission ever gets used? And isn’t that the point?

Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that might just open a soul or two.

We discuss:

  • Having an “unassailable” research methodology
  • Unusual experts such as bank robbers
  • Building a research business like Non-Fiction with a clear set of values
  • Insights they’ve discovered on their adventures

Listen to this episode here:

You can find Nonfiction Research here.

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.