Side projects don’t have to be side hustles – but what’s the point of them?
Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles. After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington’s Golf. Puffington’s Golf is a brand for golfers who also play with cannabis.
- The benefits of side projects
- The struggles of side projects
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