How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

How Company Culture Makes Strategy Work – Or Not – Hilton Barbour, VP Marketing

Share with your friends

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

Can companies change? If so, how?

Hilton is VP of Marketing at Cognitive. He was born in Zimbabwe but he’s worked in the UK, the USA, and Canada. And he was a founding member of the Account Planning Group (APG) in Toronto, Canada.

After a long career in advertising, Hilton wanted to get closer to business problems. This led him to exploring company culture and change management.

In this episode, we discuss:

  • Shifting from account planning to marketing
  • Change management
  • Organizational culture as an accelerant of strategy

Listen to this episode here:

You can find him here Hilton Barbour

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.