Mr. Mark Cripps is CMO at The Economist in London.
Mark grew up around advertising and direct marketing and then spent his career in agencies in roles that often involved working out how to help “digital” and all things data make sense to people who weren’t as familiar as he.
We discuss:
- The evolution of data within agencies
- Key data and direct marketing concepts (a great 101)
- How The Economist thinks of the marketing discipline
Listen to this episode here:
You can find Mark here @crippo
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