What if account planners get paid for their confusion and clarity is fleeting but just a bonus?
Richard Huntington is Chief Strategy Officer and Chairman of Saatchi & Saatchi London. He’s also a writer of many classic account planning articles that you can find on his blog Adliterate.
In this episode, we discuss
- the confusion and vagueness of the strategy career,
- the act of clarity,
- performing in front of people,
- being weird, and
- the intermittent value account planners provide.
Listen to this episode here:
You can find Richard here @adliterate
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