A Strategist Who Writes Or A Writer Who Does Strategy? - Claire Strickett

A Strategist Who Writes Or A Writer Who Does Strategy? – Claire Strickett

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What if you think you’re a strategist who happens to write but you’re really a writer who happens to do strategy?

Claire Strickett is a senior planner at one of the world’s best agencies adam&eveDDB. In London.

She writes all day every day – research debriefs, workshop agendas, presentations, and creative briefs. But she just co-wrote a book with Bert Blaize. It’s about food and wine and it’s called “What Wine When: What to drink with the food you love”.

So we investigate the difference between being a strategist who writes and a writer who does strategy.

Listen to this episode here:

You can find Claire here @clairestrickett and her book “What Wine When” on Amazon.

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

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