19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Cultural Theorist

19 Trends In 19 Minutes Plus An Attempt To Make Takeshi’s Castle A New Trend – Matt Klein, Cultural Theorist

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What’s the point of all the trend reports? What’s the point of trends? And how do you use trends anyway?

Matt Klein is Director of Strategy at sparks & honey but he’s also into cultural theory and cyber psychology.

Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi’s Castle.

In this episode, we discuss:

  • the truth wars,
  • reworking work,
  • mindfulness,
  • soft activism,
  • the tranquil web, and
  • why–like many brand essences–trend names sound like perfume ads from Paris.

Listen to this episode here:

You can find Matt here http://kleinkleinklein.com/

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

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