The Word Awakening

Sweathead Strategy
Summer Camp

A 4-week live virtual camp for strategy noobs

Live sessions on Thursdays from July 21, 2022
12pm-1pm (EDT/NYC)
Videos shared via Slack for those in other timezones

Included with annual membership

Also available for Founding Members
and Accelerator students with
active subscriptions

Upgrade.your monthly membership to
annual membership here

Make your words come to life

After speaking to aspiring strategists from eleven countries, we have built a camp that will help you awaken your strategy words. 

Why words? Well, you can have all the theories, research, and frameworks in the world but, if your words don’t work, then your strategies will put people to sleep.


Live Interaction
Because presence matters

Conversations With Insiders
Learn from strategy leaders

Put your words
to the test

Peer Feedback
Raw and honest

Work a tool, a framework, a system

How the summer camp will come to life

How this will work

1. Sign up for our Annual Starter Membership

2. RSVP to the live sessions from the Events page or from links Below.

3. Join our Slack group with the link you’ll receive in your email around July 14

Week 01 – Loving Words

Week 02 – Finding Words

Week 03 – Writing Words

Saying Words

Week 04 – Saying Words


Mark Pollard

Host, Sweathead

Rakaa Taylor

Creative Director, Strategist - Angles & Dilated Peoples

Lindsey Wehking

Head of Investigative Strategy
- Nonfiction Research

Nicole Druzhinsky

Recently Senior Insights Analyst
- Reddit

Dr. Marcus Collins

Head of Strategy
- Wieden+Kennedy New York


Planning Director
- Adam & EveDDB

Richard Huntington

Chief Strategy Officer
- Saatchi & Saatchi

Marcelo Ferrarini

Sr. Manager, Global Insights
- The LEGO Group

Is This For You?

You might be a junior agency strategist or account manager, a creative, or a marketer in an in-house team looking to explore a role in strategy.
This camp will work if you are new or have never worked in advertising or strategy before. All you need to know is that we are gonna fix our basics.

What You'll Get

Four live weekly sessions with senior strategists in agencies and global businesses (videos via Slack for a month)

Projects you can work on with other people to practice your words

Community feedback on your projects

Access to the annual Sweathead Starter membership which includes tens of videos

A safe space for a lot of wordplay


Theophilus Wells

Strategy Intern
Dentsu McGarryBowen

Theophilus is a creative strategist, writer, and a philosopher. He has been working and teaching about Web3 strategy.

Günel Sadigova

Performance Art

Günel is a classical music pianist turned strategist. She loves exploring different cultures, and speaks 5 languages.

Send us your interns

This program is perfect for strategy bosses wanting to give their summer interns something juicy to get their teeth into. Send your interns to us – they’ll be in safe hands.

Sweathead Annual Membership

  • We’re including the summer camp as part of annual membership. We want to make it accessible to people around the world.
  • The annual membership is a subscription. Your subscription will auto-renew.
  • Your annual membership will get you access to our strategy fundamentals videos as well as various membership events. We’re re-launching it later in 2022.
  •  The summer camp is not part of monthly membership. You’ll need to upgrade to the annual membership to gain access. 

If you are a company signing up your employees, contact us here.


Frequently Asked Questions

Yes, existing and new annual members can access the camp.

Yes. If you are a Founding Member with an active subscription, you will get access to the camp. Check the Events page to see the session details.

We will be conducting the sessions in the Eastern Time Zone only from 12pm to 1pm on Thursday. The recordings will be available for a short period via our Slack.

Yes, we will share the videos via Slack.

Not this time, stay tuned for more opportunities.