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Jul 28

Summer Camp Week 02: Finding Words

July 28, 2022 @ 12:00 pm EDT

The Sweathead Strategy Summer Camp

Live Session 2.

Finding Words

As part of our annual membership the
Sweathead Strategy Summer Camp will

– 4 weeks
– Live training with 8 teachers
– Project work
– Feedback from your peers

1. RSVP to the Session

2. Join us on Slack

Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.

More About the Session

Live Session 1.

Loving Words

We’ll get you to fall back in love with words or, if you never fell out of
love with them we’ll point you at the words that work best.

Core (30 mins): Exploring the science behind memorable words

Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 2 Trainers


Lindsey Wehking

Head of Investigative Strategy, Nonfiction Research

Lindsey is an investigative strategist who gleefully violates the norms of traditional research.


Nicole Druzhinsky

Former Senior Insights Analyst, Reddit
Nicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit, Nicole educated clients about their target audiences on the platform, brought new advertisers on board through the power of insights, reported on trends and cultural shifts across a variety of industries, and did a lot more fun stuff. Presently, she is on summer vacation — and in her free time, she likes writing, walking and listening to music, and updating her Letterboxd watchlist, and making to-do lists that will eventually be checked off.

Check out rest of the sessions

Week 01 – Loving Words

Week 03 – Writing Words

Saying Words

Week 04 – Saying Words


July 28, 2022
12:00 pm EDT
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