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Summer Camp Week 03: Writing Words
August 4, 2022 @ 12:00 pm EDT
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Live Session 3.
Writing Words
As part of our annual membership the
Sweathead Strategy Summer Camp will
Feature:
– 4 weeks
– Live training with 8 teachers
– Project work
– Feedback from your peers
1. RSVP to the Session
2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session
Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out of
love with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers
Session 3 Trainers
Trainer
Dr. Marcus Collins
Head of Strategy,
Wieden+Kennedy New York
Dr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world, he teaches at the Ross School of Business, University of Michigan.
Trainer
Claire Strickett
Planning Director,
adam&eveDDB
Claire is strategic planner who has planned for brands like Virgin Media, Domino’s, easyJet. She is a lateral thinker, a cultural magpie, and an unashamed fan of puns.
