Loading Events

« All Events

  • This event has passed.
Aug 11

Summer Camp Week 04: Saying Words

August 11, 2022 @ 12:00 pm EDT

The Sweathead Strategy Summer Camp

Live Session 4.

Saying Words

As part of our annual membership the
Sweathead Strategy Summer Camp will

– 4 weeks
– Live training with 8 teachers
– Project work
– Feedback from your peers

1. RSVP to the Session

2. Join us on Slack

Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.

More About the Session

Live Session 1.

Loving Words

We’ll get you to fall back in love with words or, if you never fell out of
love with them we’ll point you at the words that work best.

Core (30 mins): Exploring the science behind memorable words

Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 4 Trainers


Richard Huntington

Chief Strategy Officer, Saatchi & Saatchi

Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.


Marcelo Ferrarini

Sr. Manager, Global Insights,
the LEGO Group

Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.

Check out rest of the sessions

Week 01 – Loving Words

Week 02 – Finding Words

Week 03 – Writing Words


August 11, 2022
12:00 pm EDT
Event Categories: