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Summer Camp Week 04: Saying Words
August 11, 2022 @ 12:00 pm EDT
Live Session 4.
As part of our annual membership the
Sweathead Strategy Summer Camp will
– 4 weeks
– Live training with 8 teachers
– Project work
– Feedback from your peers
1. RSVP to the Session
2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session
Live Session 1.
We’ll get you to fall back in love with words or, if you never fell out of
love with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers
Session 4 Trainers
Chief Strategy Officer, Saatchi & Saatchi
Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.
Sr. Manager, Global Insights,
the LEGO Group
Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.