Who Can Even Do Brand Strategy? – Tom Donald, Strategy Lead

Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He’s worked in the UK, NYC, and Sydney.

We discuss:

• The blindspots of different types of agencies doing brand strategy
• How complexity has earned many companies money 
• The return to simplicity in strategy

Listen to this episode here:

• iTunes
• Spotify
• AnchorFM

You can find Tom here @thepunkrockshop

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