JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week.
In this chat, we discuss:
- what makes someone commercially minded,
- the CMO’s struggle for credibility,
- and how JP approaches his writing.
Listen to this episode here:
You can find JP here @rouserjp and Rouser here https://rouser.se/
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