Sweathead Strategy
Summer Camp
The Framework Frenzy

July 2025

This summer, join our 31-day strategy challenge with Sweathead's Mark Pollard.

This is a 5-week strategy learning experience for people who want to add practical thinking tools to their strategy arsenal.

Our summer camp features:
1. Daily video classes
2. 5 live sessions (90 minutes) on Tuesdays at 12pm ET (Starts July 1, 2025)
3. Recordings of the live sessions

There’s Two Ways to Join

Become a Sweathead Member

$195 Sign-Up plus $20/mo

Get access to the 5-Week Summer Camp, live online masterclasses, monthly community events, and over 300+ minutes of self-directed learning.
Learn more about The Sweathead Membership

Join the Membership

Buy a Summer Camp Ticket

$99 Ticket

This ticket will just give you access to the Summer Camp classes (accessible for 12 months).
You won’t get access to our other online classes, masterclasses, or member events.

Buy a ticket

Already a Sweathead Member?

RSVP to each of the live sessions >>

RSVP

5 Live Sessions

Test each framework.

A Community

Share your work.

Small Projects

Practice your craft.

Live Group Feedback

After each session.

31 Short Video Classes

3-6 minutes each.

Download our framework deck for a taste


Hi there, my name is Mark Pollard (@markpollard).
I run Sweathead.
In 2020, we launched our first online summer camp. Thousands of people joined.
In 2021, 2022, and 2023, we brought in some friends to help teach. But this year, I’ve decided to teach this myself.

This is our most accessible group training in the year.

If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mark Pollard, Strategy Friend (@markpollard)

Over 31 days in July, I’m going to run you through 31 exercises that will help you write better strategy. I’ll take you through the big frameworks like the 4Cs, Get/To/By, and my Four Points, plus a comms planning framework.
If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator
I’ll also show you other ways of thinking. And we’ll use a few A.I. tools along the way. Remember: frameworks are prompts for critical thinking. They are NOT excuses to NOT think.
If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator

Sweathead Strategy
Summer Camp
The Framework Frenzy

There’s Two Ways to Join

Become a Sweathead Member

$195 Sign-Up plus $20/mo

Get access to the 5-Week Summer Camp, live online masterclasses, monthly community events, and over 300+ minutes of self-directed learning.
Learn more about The Sweathead Membership

Join the Membership

Buy a Summer Camp Ticket

$99 Ticket

This ticket will just give you access to the Summer Camp classes (accessible for 12 months).
You won’t get access to our other online classes, masterclasses, or member events.

Buy a ticket

How To Get Access

Sign up for The 
Sweathead membership or buy a ticket

Log in then visit the Event Series to find the live sessions

Join a community to discuss with 

See the Calendar of Live Sessions

The Sweathead Membership

  • The summer camp is part of the new Sweathead Membership. It’s our one-stop-shop for strategy that works out your mind.
  • Your Sweathead Membership gets you access to our flagship course The Fundamentals of Strategy, dozens of Strategy Shorts, a resource library of strategy training materials, and live online Masterclasses.
Become a member to join the camp

5 training sessions  plus open office hours after each live session

Mini exercises and projects you can work on to make your next creative brief or comms plan or presentation

Community feedback on your work 

 

Access to all the other material in your Sweathead membership*
(*Membership only)

A safe place for a lot of wordplay

This program is perfect for strategy bosses wanting to give their summer interns something juicy to get their teeth into. Send your interns to us – they’ll be in safe hands.

The Framework Frenzy: The 31-day Challenge

Sweathead Strategy
Summer Camp

Join Now

Become a Sweathead Member

$195 Sign-Up plus $20/mo

Get access to the 5-Week Summer Camp, live online masterclasses, monthly community events, and over 300+ minutes of self-directed learning.
Learn more about The Sweathead Membership

Join the Membership

Buy a Summer Camp Ticket

$99 Ticket

This ticket will just give you access to the Summer Camp classes (accessible for 12 months).
You won’t get access to our other online classes, masterclasses, or member events.

Buy a ticket

Already a Sweathead Member?

RSVP to each of the live sessions >>

RSVP

FAQ

Frequently Asked Questions

=Yes, existing and new annual members can access the camp. Starter Mode, Flight Mode, and Beast Mode Membership all provide access to the new Sweathead Membership.
Log into the calendar here to RSVP.

Yes. If you are a Founding Member with an active subscription, you can get access to the camp. We will be shifting you over to this new platform, so please keep your eye out for communication.

If your company requires an invoice, complete this form.

No, the sessions will take place at 12pm Eastern Time (NYC time) only. The recording will be on the website for a short time.

Yes, we will share the videos via the website for a period of time.

Not this time.

Check out our memberships or talk to us about training your company

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You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 8,000 copies.

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