The Product World

This is more a way of working than a framework. The Product World seeks to map existing behavior and attitudes. You take a piece of…

How Insights Happen

Hint: “research” isn’t enough of an answer. Learning Outcome: Knowing how insights happen & how to tell they’ve happened.

Defining Insights

So, let’s try to define the word “insight”. You can define it however you’d like to define it but I’ve found insights as “unspoken human…

How Insights Work

Insights do a lot of things. They help us to build relationships and to find common ground. They get us to share, to feel awe,…

Insights are Survival

Insights help us survive. This makes them serious work.  But, while insights can make a serious impact, it’s not useful to treat them as “business-serious”…

Dump a Problem

Dump-A-Problem is simple. But there’s rhyme and reason to it. Learning Outcome: Learn a quick workshop activity to identify problems.

The Four Points Overview

Finally, what you’ve been waiting for. The Four Points Framework. There’s a lot in this lesson so don’t worry if you don’t pick it all…

Secret About Ideas

You can use words however you’d like to use words. But when we cheapen words like “idea”, we cheapen our work while also making our…

Truth is Disobedient

Strategists are obsessed with finding the truth. But there are different kinds of truth so which truth is most useful? There are truths that are…

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