The C-Word Awakening
Sweathead Strategy
Summer Camp
This summer, dive into the 4Cs with us
A 4-week live virtual camp for strategy noobs
Live sessions: 12pm - 1pm (EDT/NYC)
Tues & Thurs from July 18 to August 10, 2023
Except our Day of Culture will be 2-3 hours.
If your subscription is annual and active at the time of the summer camp, you’ll receive registration details closer to the date.
The C-Word Awakening
Sweathead Strategy
Summer Camp
This summer, dive into the 4Cs with us
A 4-week live virtual camp for strategy noobs
Live sessions on Tues & Thurs from July 18 to August 10, 2023
12pm - 1pm (EDT/NYC)
If your subscription is annual and active at the time of the summer camp, you’ll receive registration details closer to the date.
Download our Membership & Summer Camp Information Pack
We’ll send it to your email and sign you up to our weekly newsletter.
The 4Cs is a foundational strategy framework. And, if strategy were a musical instrument, it would be the first song you’d want to learn how to play.
So, this summer, we’re rounding up a few friends who are also world-class strategy minds to teach you all about the framework.
You’ll learn how to research and write a Consumer Truth, a Cultural Truth, a Competitor Truth, a Company Truth, and The Center Bit (i.e. The Strategy). We’ll also give you a taste of Comms Planning.
This is our most accessible group training in the year. If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator
Live Interaction
Because presence matters
Conversations With Insiders
Learn from strategy leaders
Projects
Put your words to the test
Peer Feedback
Raw and honest
Practice
Work a tool, a framework, a system
Week 1 – July 17
Welcomes and C No. 1–Consumer Truth.
Week 2 – July 24
A big day of Cultural Truth plus Competitor Truth.
Week 3 – July 31
We stare Company Truth in the face and write strategy
Week 4 – August 7
Bonus C: Comms Planning and Closing.
How To Get Access
Sign up for an annual
Sweathead membership
We’ll send you a link to register
for the summer camp
Join our Slack group with the link
you receive in your email
You might be a junior agency strategist or account manager, a creative, a PR mind, or a marketer in an in-house team looking to explore a role in strategy.
This camp will be geared towards people who are new to strategy but, if you’re experienced and simply want more practice, join us.
You might be a junior agency strategist or account manager, a creative, a PR mind, or a marketer in an in-house team looking to explore a role in strategy.
This camp will be geared towards people who are new to strategy but, if you’re experienced and simply want more practice, join us.
8 training sessions and 4 open office hours plus videos on Slack for a month
A project you can work on to make your own 4Cs
Community feedback on your work via Slack and open office hours
Access to all the other material in your Sweathead membership
A safe place for a lot of wordplay
This program is perfect for strategy bosses wanting to give their summer interns something juicy to get their teeth into. Send your interns to us – they’ll be in safe hands.
- The summer camp is part of annual membership. It’s our most accessible program.
- Starter Mode memberships are subscriptions. Your subscription will auto-renew.
- Your annual membership gets you access to tens of online classes
If your subscription is active, you’ll receive details closer to the date.
FAQ
Frequently Asked Questions
Yes, existing and new annual members can access the camp.
Yes. If you are a Founding Member with an active subscription, you will get access to the camp. Check the Events page to see the session details.
If your company requires an invoice, complete this form.
We will be conducting the sessions in the Eastern Time Zone only from 12pm to 1pm on Thursday. The recordings will be available for a short period via our Slack.
Yes, we will share the videos via Slack.
Not this time, stay tuned for more opportunities.
Starter Mode
Get your strategy foundations in place with our self-directed learning
Flight Mode
Give your strategy career a big push with online courses and live masterclasses
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.
