The Insight Masterclass

Confessions or else

Thursday, April 25, 2024
From 12pm to 3pm ET
With author of “Strategy Is Your Words” Mark Pollard

Flight Mode and Beast Mode members will receive an automatic invitation.

$350 ($295 for Starter Mode members)
Group discounts available (5+ receive 20% off)
“Insight” is one of the most used words in advertising. Not only do many people splurge it all over their decks to make their thinking seem important but many people who do this would struggle to define the word.
What’s more, there are examples of effective advertising that don’t even use insights.
In this masterclass, we’ll discuss all of this plus help you write better insights for your creative briefs.
  • Not everyone believes insights matter,
  • You can practice insights in your daily life,
  • Insights require lateral leaps, and
  • There are many ways to write insights.

Mark will run you through multiple exercises to help you practice writing insights.


$350 ($295 for Starter Mode members)
Group discounts available (5+ receive 20% off)


Over 3 hours from 12 pm to 3 pm ET on Thursday, April 25, 2024, Mark will take you on a tour of insights. He’ll take you through the following:

How to sift through the noise for insights,

How insights require little lateral leaps, and

Practical ways to write insights. 

Mark Pollard runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.

If you’d like to purchase 5 or more tickets to receive 20% off access to the masterclass, fill in this form and we’ll get back to you.

Teams can benefit in these ways:

  • Get each other on the same page,
  • Speak the same strategy language,
  • Access videos during workshops,
  • Show your team you want them to win, and
  • Show your team you want them to stay.

Check out our memberships or talk to us about training your company

Our memberships come in three sizes:

Starter Mode

Get your strategy foundations in place with our self-directed learning

Flight Mode

Give your strategy career a big push with online courses and live masterclasses

Beast Mode

Your biggest strategy learning year yet with everything we do

Copies Sold
On Good Reads

You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 7,500 copies.

Get Strategy Is Your Words

$350 ($295 for Starter Mode members)
Group discounts available (5+ receive 20% off)