It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world.
In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners.
After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table.
What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.
It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world.
In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners.
After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table.
What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.
With our inaugural effectiveness festival WTEff, we want to blow minds.
Our brief to the speakers: you have fifteen minutes to blow our minds with numbers.
We want to:
Bridge the gap between marketing academia and practitioners
Elevate the voices of up-and-coming marketing minds,
Put the incredible research these minds are doing on display
Inspire the next generation of strategists with this work, and
Make the whole thing just that little bit weird.
3 hours of online
festival
9 mind-blowing
minds
Short well-edited
videos
A worksheet for
your brand
A brief note about speaker diversity:
We reached out to over 20 people over the course of a month but we either didn’t get a response from or weren’t able to sign up many US academics or any of the POC we contacted.
With our other events–The Sweathead Summer Camp, The Sweathead Do-Together, The Sweathead Get-Ahead, and our masterclasses–we’ve been very conscious of bringing in great minds who represent more of the world, more of you, more of us. Many are people we’re close to so it makes things easier and fast.
We’re pumped about the speakers who’ll generously give us their minds but we know we’ll need to put more legwork into an event like this in the future.
Also, as always, we need you to know that we pay every speaker and we pay them equally. We’ll end up spending about $25k on this event.
These topics–representation and pay–are important. We’ll keep trying to do better.
– Mark Pollard
ORLANDO WOOD
CHIEF INNOVATION OFFICER, SYSTEMS1, UK
Topic: The Advertising Brain Has Soured Like A Lemon
COLIN CAMPBELL
ASSOCIATE PROFESSOR OF MARKETING, UNIVERSITY OF SAN DIEGO, US
Topic: The ABCs of A/B Testing
DAVID TILTMAN
SVP CONTENT, WARC, UK
Topic: Creative Award Winning Campaigns Aren’t Always Effective. What’s Up With That?
TOM ROACH
VP, BRAND STRATEGY, JELLYFISH, UK
Topic: Title to come but expect a lot of marketing effectiveness pearls of wisdom
ANDREW ROTH
CEO, DCDX, PORTUGAL
Topic: Gen Z Is Disappearing Into A Black Hole. Quick, Let’s Do Something About It.
ELLA JENKINS
SENIOR CONSULTANT, BEHAVIORAL SCIENCE, OGILVY, UK
Topic: It’s All In Your Head–Your Subconscious Does 95% Of Things For You
ESTY GORMAN
CREATIVE EFFECTIVENESS LEAD, GOOGLE, US
Topic: Eff The Funnel–Get Your Mind On The Messy Middle
JAMES HANKINS
VP, Marketing strategy & planning
Topic: One Metric To Rule Them All: Share Of Search
If you’d like to purchase 5 or more tickets to receive 20% off access to the conference, fill in this form and we’ll get back to you.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
Check out our memberships or talk to us about training your company
Our memberships come in three sizes:
Starter Mode
Get your strategy foundations in place with our self-directed learning
Flight Mode
Give your strategy career a big push with online courses and live masterclasses
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.
F A Q
Frequently Asked Questions
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https://sweathead.com/contact-us/ or you can direct the questions to [email protected]
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