Early Bird Discounts
Available for the first 50 bookings or until the time runs out
Days
Hours
Minutes
Seconds
The Fight Against
We’re going to psyche you up, skill you up, and trend you up.
This is an online-only strategy conference. Videos of the sessions (not the masterclasses) will be available for a limited time after the conference.
The Fight Against
October 18 & 19, 2022
12pm to 5pm ET
Masterclasses October 20, 2022
12pm to 3pm ET
We’re going to psyche you up, skill you up, and trend you up.
Ten hours of online conference
30-minute workouts
Short videos plus 22 minutes of live exercises
Videos available for a limited time after the conference
3x add-on masterclasses from revered experts
The Fight Against Mediocrity
Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.
In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
The Fight Against Mediocrity
Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.
In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
The Fight Against Mediocrity
Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.
In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
We Welcome Back Our Very Non-Mediocre Hosts From Last Year
We Welcome Back Our Very Non-Mediocre Hosts From Last Year
Our Mediocrity Fighters
These minds will psyche you up
Rapid-fire talks designed to put fire into your soul.
These minds will skill you up
30-minute workouts with mental exercises.
Alex Morris
Strategy Director, Sid Lee
The Danger Of Giving A Shit When You Know What You’re Talking About
Esther Wang
Strategist, Bread & Butter
Is Being A Goat Of Advertising The Only Way To Become A G.O.A.T. Of Advertising?
Heleana Blackwell
Senior Planner, Oliver
What a Strategist Can Learn from A Comedian’s Strategy To Stand Out
Annika Paakkinen
Digital Content Manager, Fazer
A Guide To Managing Your Creative Team Better
Alex
Morris
Strategy Director, Sid Lee
The Danger Of Giving A Shit When You Know What You’re Talking About
Esther
Wang
Strategist, Bread & Butter
Is Being A Goat Of Advertising
The Only Way To Become A G.O.A.T. Of Advertising?
Heleana
Blackwell
Senior Planner, Oliver
What a Strategist Can Learn from A Comedian’s Strategy To Stand Out
Annika
Paakkinen
Digital Content Manager, Fazer
A Guide To Managing Your Creative Team Better
Santi Pochat
VP, Brand Marketing at LinkedIn
Bring Out The Worst In Yourself To Get To The Best
Santi Pochat
VP, Brand Marketing at LinkedIn
Bring Out The Worst In Yourself To Get To The Best
These minds will trend you up
Minutes to know the world better.
Asha Davis
Head of Integrated Comms Planning, Snap Inc.
When Your Clients Nod Along To “New” But Then Say “No”
Hayley Grant
VP Strategy, Vayner Media
Trend Translation: The Art of Leveraging Culture (without ruining it)
Mara Rigney
Group Strategy Director, Accenture Song
Why Should We Give A Sh*t About Web3 And The Virtual World When The Real World Is On Fire?
Taylor Cohen
Global Creative Strategist
Stop Publishing to TikTok And Actually Be There Instead
James Whatley
Chief Strategy Officer, Diva Agency
Gaming Is A Thing: What Are You Gonna Do About It?
Jenny Chang
Senior Cultural Strategist, JOAN Creative
“THE CURTAINS WERE FUCKING BLUE”: A Guide To Meaning Making and Expanding Your Pop Culture Horizons
*Speakers are subject to change and we’ll announce more soon.
Very Not-Mediocre Masterclasses
We are offering three masterclasses with a capacity of 20 students each. They will happen at the same time on October 20 from 12pm to 3pm ET. You can add one masterclass to your ticket when you check out.
We do not offer the masterclasses separately.
Richard Shotton
Masterclass 1: Behavioral Science
Author of The Choice Factory and founder of Astroten, Richard Shotton will lead you on a three-hour adventure to understand:
- How behavioral biases affect decision-making,
- How to boost sales on a tight budget, and
- How to make your product more attractive.
Christine Villanueva
Masterclass 2: Communications Planning
Christine Villanueva, US Chief Strategy Officer of one of the world’s largest media agencies UM will help you understand:
- What communications planning is,
- How to do comms planning, and
- How to make comms planning work in your company.
Tom Roach
Masterclass 3: Marketing Effectiveness
Tom Roach is a giant of the strategy Internet. Currently, he’s VP of Brand Planning at Jellyfish. Over three hours, he’ll help you understand:
- The most critical things marketing science teaches us about brands, brand-building and advertising
- The key unchanging principles of effective creativity and how to apply them
- Some of the big marketing science debates alive right now.
Group Tickets
The Sweathead Do-Together is the perfect way to tell your team:
- “Hey, mediocrity – let’s not be that.”
- “It’s been a tough few years – let’s refresh ourselves.”
- “Please don’t leave.”
Ticket prices start at:
$595
Regular Offer
$995
Masterclass Offer
If you’d like to purchase 5 or more tickets to receive 20% off access to the conference (exlcuding masterclasses), fill in this form and we’ll get back to you.
2021
The Sweathead Do-Together debuted in 2021 with:
- 110 hungry learners,
- Lots of meeting new people,
- 16 speakers,
- Two hosts, and
- Excellent testimonials.
2021 Videos
Our sessions included short, well-edited videos like this:
Play Video
How To Keep Strategists Safe In An Unsafe Industry – Brian Wakabayashi, Brand Strategist
Play Video
The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy – Derek Walker
Play Video
The Making of a Strategy Portfolio – Payal Pereira
Principles
These are the principles we’re trying to bring to life with the Sweathead Do-Together
- Everyone will learn together
Multiple streams of speakers can make a conference feel full of choice but speakers can feel they are competing with each other. Together is more intimate anyway. - Everybody will do, not just listen
Speakers will introduce a key concept but structure their sessions around exercises so attendees can put the concept to work. - Truthbombs will mix with practical techniques
Speakers will avoid corporate speak and, instead, bring to us explosive truths and utterly practical ways of working. - Research into how we learn will shape the conference
We want attendees to walk away with shifted brains so we’ll apply research about learning to the event. - We won’t make the conference feel
like a webinar
This means no selling and trying to mix up the formats so the conference feels alive and engaging. - Companies can sponsor strategists, not the event
If your company is interested in sponsorship, well, consider sponsoring a strategist to attend. If you sponsor many strategists, we can discuss giving you a shoutout. - Speakers will herald from the Sweathead community or podcast
Sweathead exists to help to develop the livelihoods of our community so, sorry, we aren’t taking speaker applications for now. - We aim to pay equitably and transparently
OK. Big words. But everyone gets paid and we do our best to make payment transparent. - Base the session topics on urgent needs
Sometimes, dangerous topics need immediate attention. We’ll use our surveys, podcast, and community to take us into topics that aren’t common.
F A Q
Frequently Asked Questions
There will be 2 days of conference on October 18 and 19, 2022. October 20 is for the 3 masterclasses. It’s all online.
We will be starting at 12pm (NYC) and ending at around 5pm (NYC).
$595 for regular tickets that give you access to the two day conference and $995 that give you access to both the conference and a masterclass of your choice.
We have capped it at 20 seats per masterclass. If there is demand, we might open more.
You get 20% off purchases of 5 tickets or more. Send us a message through our contact page here to purchase.
We’ve drafted a letter that could help you convince them. Click here
Send us a message through our contact page here.
For 2022, the Sweathead Do-Together is completely online.
Yes. Send us an email here: [email protected]
Some of the videos of the sessions will appear on the website or on Youtube for an indefinite period of time.
For sure, we can get these to you. Please send us an email here: [email protected]