Calling B.S. On Your Own Strategy Work – Rachel Bateast, VP
Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?
Podcast Topic: Advertising
15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special
So, you’ve interviewed over 300 strategists from around the world and spoken with thousands more… what aren’t we talking about enough? In this episode published…
What People Who Watch The Super Bowl For The Ads Thought About Super Bowl 2021’s Ads #PlannerBowl
#PlannerBowl is a hashtag that account planners and strategists use to talk to each other about Super Bowl ads as they watch them.
19 Trends In 19 Minutes Plus An Attempt To Make Takeshi’s Castle A New Trend – Matt Klein, Cultural Theorist
What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway?
The Power Of Provocative Thinking – Hugh Munro, Head of Planning
What does it mean to do provocative thinking and why is it easier to do it for brands than for ourselves?
Shaking Shit Up – How Order And Chaos Can Work Together – Chuck Welch, CSO
How do you get clients to shake shit up when the world already seems shook up enough?
Strategy In A Large Digital Agency – Grant Owens, Strategy Boss
Based in New York, Grant Owens is Global Chief Strategy Officer of Critical Mass. He's had the role for over five years and that's after an eleven-yea…
Talking To People In Power – Vince Usher & Max Learmont, Strategists
Vince and Max host the podcast Son Of A Pitch from Sydney, Australia. Vince works as a strategist in advertising; Max used to. They've interviewed man…
Why The Advertising Industry Needs You – Vanessa Toro, Group Strategy Director
If you wanted to tell the truth to a group of students eyeing advertising careers, what would you tell them?
Planning in Paris – Sebastien Genty, Strategy Boss
Sebastien Genty is Head of Strategic Planning at DDB in Paris. Recently, he cofounded CPS, an organization to support planning and planners (but not j…