What’s On Strategists’ Minds? – James Lees & Arthur Perez

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Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members.

Here’s an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I’ve been hearing to see how London feels about planning.

Points I ask them to consider include:

  • Not many agencies are clear on why they exist
  • “Advertising” has become a dirty word
  • “Going upstream” – is it really a thing?
  • The strategy career is amazing but many agencies don’t know how to make it work
  • The confusion of the job title sprawl

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