What’s On Strategists’ Minds? – James Lees & Arthur Perez

Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members.

Here’s an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I’ve been hearing to see how London feels about planning.

Points I ask them to consider include:

• Not many agencies are clear on why they exist
• “Advertising” has become a dirty word
• “Going upstream” – is it really a thing?
• The strategy career is amazing but many agencies don’t know how to make it work
• The confusion of the job title sprawl

Listen to this episode here:

• iTunes
• Spotify
• AnchorFM

You can find our guests here:

• James – @jameslees101
• Arthur – @arezpe
• Group Think – http://www.group-think.co.uk/

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