What Makes People Buy Things? – Richard Shotton, Data Boss

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Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called “The Choice Factory: 25 behavioural biases that influence what we buy.”

We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.

Listen to this episode here:

You can find Richard here @rshotton and his book here “The Choice Factory: 25 behavioural biases that influence what we buy.”

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