Rob Schwartz is CEO of TBWA\CHIAT\DAY New York.
A big agency brand name, TBWA in New York was a shining star then it faded. When Rob arrived, the culture had been decimated and clients were either leaving or very unhappy.
In this interview, we discuss the turn-around story. Rob shares with us the business plan he shared with global CEO Troy Ruhanen and he discusses what they discussed before he took the role. He also describes what he focused on in his first few months.
It’s a very candid interview – although I can tell Rob is comfortable in candor.
Listen to this episode here:
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