The Disappearance Of Creativity - Anant Rangaswami, Editor

The Disappearance Of Creativity – Anant Rangaswami, Editor

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Anant Rangaswami watches advertising.

Having launched Campaign Magazine in India, worked for CNBC and First Post, and, now working as the editor of MELT on WION, Anant gets around a lot of conversations happening in advertising agencies and in marketing.

He believes that creativity is disappearing due to a combination of short-term thinking, too many numbers, and several other dynamics. And this is what we discuss.

Listen to this episode here:

You can find Anant here @AnantRangaswami and some of his interviews here:

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.


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