Imagine if you could put your strategy skills to work for some kind of good.
All that brainpower, that empathy, and that creative lust… surely you could change the world. Well, in some places it might be possible.
Harsha Prag is based in Johannesburg, South Africa, a country of 50 million people with 11 official languages and a lot of social problems that need help. Having run account planning at JWT, Harsha now works with companies to create products and communications that help more than pollute and hurt.
We discuss:
- Empathy – what is it and what isn’t it?
- Advertising in post-apartheid South Africa
- How some brands put money into potholes and traffic lights
- Advice to heads of planning
Listen to this episode here:
You can find Harsha here @Harsha_Prag
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