Research–But Not As You Know It - Ashley Lapin, Kaitlin Moon

Research – But Not As You Know It – Ashley Lapin, Kaitlin Moon

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How do you conduct useful research?

Simple question, right?

At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.

With 2020 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.

We discuss:
– Helping clients work out what research to do
– Pricing research
– Quantifying qualitative research
– Creative testing and is there really a point?
– Working out which outputs would be useful

You can find Current Forward here.

Listen to this episode here:

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