Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

Quick, Double Down! The Heart of American Strategy – Tom Morton, CSO

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Tom Morton is co-CSO of R/GA in the USA.

It’s a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked?

We discuss:

  • Doing strategy in the USA
  • Doing strategy fast and under pressure
  • Problems and insights
  • What a CSO does

Listen to this episode here:

You can find Tom here @tommorton

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

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