Planning Is For Punks - Gareth Kay, CSO

Planning Is For Punks – Gareth Kay, CSO

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Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he’s originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided.

In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It’s fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us!

We discuss:

  • What is planning?
  • Planning vs strategy – does it matter?
  • Does planning work?
  • Has planning always had a credibility issue?
  • What makes a good planner?
  • Why does planning struggle in agencies?
  • Are there nuances in the USA that make planning harder?

Listen to this episode here:

You can find Gareth here @garethk

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