This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them. He’s been the CMO at S’well (post-plastic bottles and containers), he’s CMO’d Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani. I’ve sat in meeting rooms with him wondering, “What’s he doing here?” I’ve wondered that because the wrestle with Josh is usually over ideas – to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.
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You can find Josh here @mrjoshuade
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