Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG).
As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He’s a leader who’s interested in culture over process and I thought I’d talk to him about this focus to help companies trying to bring in planning understand that you can’t just drop in a planner and have planning. Planning happens within an operating system – a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers.
- Establishing a good culture of planning
- The pressures on planners right now
- Managing up
- Mental health in planning
- The APG and its creative planning awards
Shoutouts to all the lone planners or people trying to establish planning where it has never existed.
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