Getting People To Work In Digital Agencies - Tom Beck, SoDA

Getting People To Work In Digital Agencies – Tom Beck, SoDA

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Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies.

We discuss: 

  • The eras of digital agencies over the past 20 years
  • The missteps some agencies have taken
  • How to get the people to work… specifically, what are the challenges in bringing in strategy, account management, user experience, and creative folk?
  • Is “production” a dirty word?

Listen to this episode here:

You can find Tom here @laughingrobots and SoDA here: http://sodaspeaks.com

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

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