Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies.
We discuss:
- The eras of digital agencies over the past 20 years
- The missteps some agencies have taken
- How to get the people to work… specifically, what are the challenges in bringing in strategy, account management, user experience, and creative folk?
- Is “production” a dirty word?
Listen to this episode here:
You can find Tom here @laughingrobots and SoDA here: http://sodaspeaks.com
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