Do Your Ads Even Work, Bro? - Tom Roach, Data Boss

Do Your Ads Even Work, Bro? – Tom Roach, Data Boss

Share with your friends

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

Yeah! Tom!

Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this.

We also discuss:

  • “All data is wrong but some is useful”
  • What makes advertising effective
  • Objectivity, confidence, and pride 
  • How to shepherd good ideas
  • How to approach writing an effectiveness paper

We had a couple of WiFi glitches (sorry – I’ll get more pro!) but it was a fun chat.

Listen to this episode here:

You can find Tom here @tomroach

Find the articles here:

Don’t forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.