Designing Research for Design Thinking - Kate Bordwell, Researcher

Designing Research for Design Thinking – Kate Bordwell, Researcher

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Kate Bordwell leads design research at Skyscanner in Scotland.

Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all these experiences inform her approach to design thinking?

We discuss:

  • What design thinking is
  • Working across company silos and departments
  • Ways to approach ethnography
  • Common issues with research plans
  • Running workshops

Listen to this episode here:

You can find Kate here @kbordwell

Don’t forget to subscribe to the podcast and, please,¬†leave a kind rating on iTunes.

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