What do the 15,000 people in the Sweathead Facebook Group think about working in advertising and dealing with each other online?
2020 managed to infect the community with rage and frustration so, a few months ago, Stephen Yap helped coordinate a research project for Sweathead.
One hundred people in the group got together and ran discussions about the advertising industry as well as the Sweathead Group.
In this episode, Stephen discusses the project and what we found. We thought it would be a 45-minute debrief but it ended up being a ninety-minute therapy session.
Stephen is utterly coherent throughout. I’m less coherent from the midpoint as I try to discuss difficult issues such as aggressive behavior in the group and towards me and people I know online, racism, and sexism.
Listen to this episode here:
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