The Sweathead Do-Together 2023
Mission: Irreplaceable
Wed Nov. 8 & Thurs Nov. 9
12pm to 3pm ET.
We’re inviting our favorite advertising creators to help you survive the future. And we’ve asked them to bring a plus-one, someone they learn from or work with.
This is an online-only strategy conference. Videos of the sessions will be available for a limited time after the conference.
Mission: Irreplaceable
Wednesday, November 8,
& Thursday, November 9, 2023
12pm to 3pm ET
Online with 30-day watchback if you miss some of it
We’re going to psyche you up, skill you up, and trend you up.
12+ speakers
Six hours of online conference
30-minute sessions
Hands-on exercises
Watchback available for a limited time
12 months of Starter Mode Membership
Mission: Irreplaceable
The advertising industry is under pressure. Young talent sees other industries as sexier. According to a recent 4As survey, 20% of the industry is in its first year. Companies are exploring how to replace people with artificial intelligence. Advertising minds aggressively age out of the industry after the age of 40. But many leave earlier.
So, in this year’s version of The Sweathead Do-Together, we’re going to ask the people you listen to to tell us what skills and mindset you’ll need to scrape through the future.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
The Fight Against Mediocrity
Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.
In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
Mission: Irreplaceable
The advertising industry is under pressure. Young talent sees other industries as sexier. According to a recent 4As survey, 20% of the industry is in its first year. Companies are exploring how to replace people with artificial intelligence. Advertising minds aggressively age out of the industry after the age of 40. But many leave earlier.
So, in this year’s version of The Sweathead Do-Together, we’re going to ask the people you listen to to tell us what skills and mindset you’ll need to scrape through the future.
We’re inviting people we love and respect to:
Psyche You Up
Leave with a fire lit
under you.
Skill You Up
Start your next project with new skills.
Trend You Up
Update your knowledge of the world and technology.
We Welcome Back Our Very Irreplaceable Hosts
We Welcome Back Our Very Irreplaceable Hosts From Last Year
Speakers Who’ve Accepted The Mission
30-minute talks and hands-on workshops.
Rob Estreitinho
Planning Director, VCCP
Push The Tempo: How Generative AI Can Help You Find Your Groove
Rob
Estreitinho
Planning Director, VCCP
Push The Tempo: How Generative AI Can Help You Find Your Groove
Heather LeFevre
Freelance Strategist, author of “Brain Surfing“
A New Way of Looking at Brains to Build Meaningful Brands
David Moore
Co-Founder Kingswood & Palmerston
Bring Old-school Creativity Into The New-school Digital World
Cameron Day
Freelance Ideator, Author of “Advertising Survival Guide” Trilogy
Talk title to come
Max Slonim
Global Brand Planner
What The ‘YouTube New Wave’ Tells Us About The Future Of Creativity
Heather
LeFevre
Freelance Strategist,
author of “Brain Surfing“
A New Way of Looking at Brains to Build Meaningful Brands
David Moore
Co-Founder, Kingswood & Palmerston
Bring Old-school Creativity Into The New-school Digital World
Max Slonim
Global Brand Planner, Youtube
What The ‘YouTube New Wave’ Tells Us About The Future Of Creativity
Group Tickets
The Sweathead Do-Together is the perfect way to tell your team:
- “Hey, you’ll be okay in the future.”
- “It’s been a tough few years – let’s refresh ourselves.”
- “Please don’t leave.”
If you’d like to purchase 5 or more tickets to receive 20% off access to the conference (exlcuding masterclasses), fill in this form and we’ll get back to you.
The Sweathead Do-Together debuted in 2021 with:
- 110 hungry learners,
- Lots of meeting new people,
- 16 speakers,
- Two hosts, and
- Excellent testimonials.
2021 Videos
Our sessions included short, well-edited videos like this:
How To Keep Strategists Safe In An Unsafe Industry – Brian Wakabayashi, Brand Strategist
The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy – Derek Walker
The Making of a Strategy Portfolio – Payal Pereira
Principles
These are the principles we’re trying to bring to life with the Sweathead Do-Together
- Everyone will learn together
Multiple streams of speakers can make a conference feel full of choice but speakers can feel they are competing with each other. Together is more intimate anyway. - Everybody will do, not just listen
Speakers will introduce a key concept but structure their sessions around exercises so attendees can put the concept to work. - Truthbombs will mix with practical techniques
Speakers will avoid corporate speak and, instead, bring to us explosive truths and utterly practical ways of working. - Research into how we learn will shape the conference
We want attendees to walk away with shifted brains so we’ll apply research about learning to the event. - We won’t make the conference feel
like a webinar
This means no selling and trying to mix up the formats so the conference feels alive and engaging. - Speakers will herald from the Sweathead community or podcast
Sweathead exists to help to develop the livelihoods of our community so, sorry, we aren’t taking speaker applications for now. - We aim to pay equitably and transparently
OK. Big words. But everyone gets paid and we do our best to make payment transparent. Speakers will receive an equal share of 50% of revenue. - Base the session topics on urgent needs
Sometimes, dangerous topics need immediate attention. We’ll use our surveys, podcast, and community to take us into topics that aren’t common.
F A Q
Frequently Asked Questions
There will be 2 days of conference on November 8 and 9, 2023. It’s all online.
We will be starting at 12pm (NYC) and ending at around 3pm (NYC).
$495 for regular tickets that give you access to the two day conference and bonus access to our Starter Mode Membership for 12 months for people who are not already members.
You get 20% off purchases of 5 tickets or more. Send us a message through our contact page here to purchase. This discount is not on top of membership discount. Email us and we’ll work it out.
Send us a message through our contact page here.
For 2023, the Sweathead Do-Together is completely online.
Yes. Send us an email here: [email protected]
Some of the videos of the sessions will appear on the website or in our Slack channel for a limited time.
For sure, we can get these to you. Please send us an email here: [email protected]