The Fight Against

October 18 & 19,
2022

12pm to 5pm ET

Masterclasses
on October 20, 2022

12pm to 3pm ET

We’re going to psyche you up, skill you up, and trend you up.

This is an online-only strategy conference. Videos of the sessions (not the masterclasses) will be available for a limited time after the conference.

The Fight Against

October 18 & 19, 2022
12pm to 5pm ET

Masterclasses October 20, 2022
12pm to 3pm ET

We’re going to psyche you up, skill you up, and trend you up.

Early Bird Discounts

Available for the first 50 bookings or until the time runs out
Days
Hours
Minutes
Seconds

Ten hours of online conference

30-minute workouts

Short videos plus 22 minutes of live exercises

Videos available for a limited time after the conference

3x add-on masterclasses from revered experts

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

We Welcome Back Our Very Non-Mediocre Hosts From Last Year

Group Strategy Director,
Digitas North America

Global Strategic Planning Director,
Disney Parks, Experiences and Products

We Welcome Back Our Very Non-Mediocre Hosts From Last Year

Group Strategy Director,
Digitas North America

Global Strategic Planning Director,
Disney Parks, Experiences and Products

Our Mediocrity Fighters

These minds will psyche you up

Rapid-fire talks designed to put fire into your soul.

Derek Walker

CEO, brown & browner

You’re Better Than That–
The Danger Of Settling For Mediocre

Pilar McQuirter

Strategy Director, Cashmere Agency

Great Insights Come From Community

Rachel Mercer

Founder, Proto

The Art Of War (Against Mediocrity) with Shann

Shann Biglione

Founder, Kelp

The Art Of War (Against Mediocrity) with Rachel

Vikki Ross

Brand & TOV Consultant

Mission Incredible–
The Future Of The Advertising Industry Is In Our Hands

Derek Walker

CEO, brown & browner

You’re Better Than That–
The Danger Of Settling For Mediocre

Pilar McQuirter

Strategy Director, Cashmere Agency

Great Insights Come
From Community

Rachel Mercer

Founder, Proto

The Art Of War
(Against Mediocrity) with Shann

Shann Biglione

Founder, Kelp

The Art Of War (Against Mediocrity) with Rachel

Vikki Ross

Brand & TOV Consultant

Mission Incredible–
The Future Of The Advertising Industry Is In Our Hands

These minds will skill you up

30-minute workouts with mental exercises.

Alex Morris

Strategy Director, Sid Lee

The Danger Of Giving A Shit When You Know What You’re Talking About

Esther Wang   

Strategist, Bread & Butter

Is Being A Goat Of Advertising The Only Way To Become A G.O.A.T. Of Advertising?

Heleana Blackwell

Senior Planner, Oliver

What a Strategist Can Learn from A Comedian’s Strategy To Stand Out

Annika Paakkinen

Digital Content Manager, Fazer

A Guide To Managing Your Creative Team Better

Alex
 
Morris

Strategy Director, Sid Lee

The Danger Of Giving A Shit When You Know What You’re Talking About

Esther
Wang

Strategist, Bread & Butter

Is Being A Goat Of Advertising
The Only Way To Become A G.O.A.T. Of Advertising?

Heleana
Blackwell

Senior Planner, Oliver

What a Strategist Can Learn from A Comedian’s Strategy To Stand Out

Annika
Paakkinen

Digital Content Manager, Fazer

A Guide To Managing Your Creative Team Better

Melle Hock

US Chief Strategy Officer, Edelman

Sell Yourself, Sell Your Strategy

Nikita Walia

CEO, Blank

Turning Dissatisfaction Into Action

Santi Pochat

VP, Brand Marketing at LinkedIn

Bring Out The Worst In Yourself To Get To The Best

RG Logan

SVP Strategy, Truth Initiative

Choose Your Fight And Your Fighter

Melle Hock

US Chief Strategy Officer, Edelman

Sell Yourself, Sell Your Strategy

Nikita Walia

CEO, Blank

Turning Dissatisfaction
Into Action

Santi Pochat

VP, Brand Marketing at LinkedIn

Bring Out The Worst In Yourself To Get To The Best

RG Logan

SVP Strategy, Truth Initiative

Choose Your Fight And Your Fighter

These minds will trend you up

Minutes to know the world better.

Asha Davis

Head of Integrated Comms Planning, Snap Inc.

When Your Clients Nod Along To “New” But Then Say “No”

Hayley Grant

VP Strategy, Vayner Media

Trend Translation: The Art of Leveraging Culture (without ruining it)

Matt Klein

Trends and Strategy, Reddit

Fringe Is The Future: How To Find The Edgy

Mara Rigney

Group Strategy Director, Accenture Song

Why Should We Give A Sh*t About Web3 And The Virtual World When The Real World Is On Fire? 

Taylor Cohen

Global Creative Strategist

Stop Publishing to TikTok And Actually Be There Instead

James Whatley

Chief Strategy Officer, Diva Agency

Gaming Is A Thing: What Are You Gonna Do About It?

Jenny Chang

Senior Cultural Strategist, JOAN Creative

“THE CURTAINS WERE FUCKING BLUE”: A Guide To Meaning Making and Expanding Your Pop Culture Horizons

Tom Morton

Global Chief Strategy Officer, R/GA

Understanding How Brands Grow

*Speakers are subject to change and we’ll announce more soon.

Very Not-Mediocre Masterclasses

We are offering three masterclasses with a capacity of 20 students each. They will happen at the same time on October 20 from 12pm to 3pm ET. You can add one masterclass to your ticket when you check out.
We do not offer the masterclasses separately.

Richard Shotton

Masterclass 1: Behavioral Science
Author of The Choice Factory and founder of Astroten, Richard Shotton will lead you on a three-hour adventure to understand:

  • How behavioral biases affect decision-making,
  • How to boost sales on a tight budget, and
  • How to make your product more attractive.

Christine Villanueva

Masterclass 2: Communications Planning
Christine Villanueva, US Chief Strategy Officer of one of the world’s largest media agencies UM will help you understand:

  • What communications planning is,
  • How to do comms planning, and
  • How to make comms planning work in your company.

Tom Roach

Masterclass 3: Marketing Effectiveness
Tom Roach is a giant of the strategy Internet. Currently, he’s VP of Brand Planning at Jellyfish. Over three hours, he’ll help you understand:

  • The most critical things marketing science teaches us about brands, brand-building and advertising
  • The key unchanging principles of effective creativity and how to apply them
  • Some of the big marketing science debates alive right now.

Group Tickets

The Sweathead Do-Together is the perfect way to tell your team:

  • “Hey, mediocrity – let’s not be that.”
  • “It’s been a tough few years – let’s refresh ourselves.”
  • “Please don’t leave.”

Ticket prices start at:

$595

Regular Offer

$995

Masterclass Offer

If you’d like to purchase 5 or more tickets to receive 20% off access to the conference (exlcuding masterclasses), fill in this form and we’ll get back to you.

2021

The Sweathead Do-Together debuted in 2021 with:

  • 110 hungry learners,
  • Lots of meeting new people,
  • 16 speakers,
  • Two hosts, and
  • Excellent testimonials.

2021 Videos

Our sessions included short, well-edited videos like this:

Play Video

How To Keep Strategists Safe In An Unsafe Industry – Brian Wakabayashi, Brand Strategist

Play Video

The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy – Derek Walker

Play Video

The Making of a Strategy Portfolio – Payal Pereira

Principles

These are the principles we’re trying to bring to life with the Sweathead Do-Together

  1. Everyone will learn together
    Multiple streams of speakers can make a conference feel full of choice but speakers can feel they are competing with each other. Together is more intimate anyway.
  2. Everybody will do, not just listen
    Speakers will introduce a key concept but structure their sessions around exercises so attendees can put the concept to work.
  3. Truthbombs will mix with practical techniques
    Speakers will avoid corporate speak and, instead, bring to us explosive truths and utterly practical ways of working.
  4. Research into how we learn will shape the conference
    We want attendees to walk away with shifted brains so we’ll apply research about learning to the event.
  5. We won’t make the conference feel
    like a webinar
    This means no selling and trying to mix up the formats so the conference feels alive and engaging.
  6. Companies can sponsor strategists, not the event
    If your company is interested in sponsorship, well, consider sponsoring a strategist to attend. If you sponsor many strategists, we can discuss giving you a shoutout.
  7. Speakers will herald from the Sweathead community or podcast
    Sweathead exists to help to develop the livelihoods of our community so, sorry, we aren’t taking speaker applications for now.
  8. We aim to pay equitably and transparently
    OK. Big words. But everyone gets paid and we do our best to make payment transparent.
  9. Base the session topics on urgent needs
    Sometimes, dangerous topics need immediate attention. We’ll use our surveys, podcast, and community to take us into topics that aren’t common.

F A Q

Frequently Asked Questions

There will be 2 days of conference on October 18 and 19, 2022. October 20 is for the 3 masterclasses. It’s all online.

We will be starting at 12pm (NYC) and ending at around 5pm (NYC).

$595 for regular tickets that give you access to the two day conference and $995 that give you access to both the conference and a masterclass of your choice.

We have capped it at 20 seats per masterclass. If there is demand, we might open more.

You get 20% off purchases of 5 tickets or more. Send us a message through our contact page here to purchase.

We’ve drafted a letter that could help you convince them. Click here

Send us a message through our contact page here.

For 2022, the Sweathead Do-Together is completely online.

Some of the videos of the sessions will appear on the website or on Youtube for an indefinite period of time.

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