The Fight Against

October 18 & 19,
2022

12pm to 5pm ET

Masterclasses
on October 20, 2022

12pm to 3pm ET

We’re going to psyche you up, skill you up, and trend you up.

The Fight Against

October 18 & 19, 2022
12pm to 5pm ET

Masterclasses October 20, 2022
12pm to 3pm ET

We’re going to psyche you up, skill you up, and trend you up.

Early Bird Discounts

Available for the first 50 bookings or until the time runs out
Days
Hours
Minutes
Seconds

Ten hours of conference

30-minute workouts

Short videos plus 22 minutes of live exercises

3x add-on masterclasses from revered experts

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

We Welcome Back Our Very Non-Mediocre Hosts From Last Year

Group Strategy Director,
Digitas North America

Strategy
Consultant

We Welcome Back Our Very Non-Mediocre Hosts From Last Year

Group Strategy Director,
Digitas North America

Strategy
Consultant

Our Mediocrity Fighters

These minds will psyche you up

Rapid-fire talks designed to put fire into your soul.

Derek Walker

CEO, brown & browner

Pilar McQuirter

Strategy Director, Cashmere Agency

Rachel Mercer

Founder, Proto

Shann Biglione

Founder, Kelp

Vikki Ross

Brand & TOV Consultant

Derek Walker

CEO, brown & browner

Pilar McQuirter

Strategy Director, Cashmere Agency

Rachel Mercer

Founder, Proto

Shann Biglione

Founder, Kelp

Vikki Ross

Brand & TOV Consultant

These minds will skill you up

30-minute workouts with mental exercises.

Alex Morris

Strategy Director, Sid Lee

Esther Wang   

Strategist, Bread & Butter

Heleana Blackwell

Senior Planner, Oliver

Alex
 
Morris

Strategy Director, Sid Lee

Esther
Wang

Strategist, Bread & Butter

Heleana
Blackwell

Senior Planner, Oliver

Melle Hock

US Chief Strategy Officer, Edelman

Nikita Walia

CEO, Blank

Santi Pochat

Head of Brand Marketing, Policy, Google

Melle Hock

US Chief Strategy Officer, Edelman

Nikita Walia

CEO, Blank

Santi Pochat

Head of Brand Marketing, Policy, Google

These minds will trend you up

Minutes to know the world better.

Hayley Grant

VP Strategy, Vayner Media

*Speakers are subject to change and we’ll announce more soon.

Very Not-Mediocre Masterclasses

We are offering three masterclasses with a capacity of 20 students each. They will happen at the same time on October 20 from 12pm to 3pm ET. You can add one masterclass to your ticket when you check out.
We do not offer the masterclasses separately.

Richard Shotton

Masterclass 1: Behavioral Science
Author of The Choice Factory and founder of Astroten, Richard Shotton will lead of you on a three-hour adventure to understand:

  • How bias affects choice,
  • How to make a product more attractive, and
  • How to boost sales with a small budget.

Christine Villanueva

Masterclass 2: Communications Planning
Christine Villanueva, US Chief Strategy Officer of one of the world’s largest media agencies UM will help you understand:

  • What communications planning is,
  • How to do comms planning, and
  • How to make comms planning work in your company.

Tom Roach

Masterclass 3: Marketing Effectiveness
Tom Roach is a giant of the strategy Internet. Currently, he’s VP of Brand Planning at Jellyfish. Over three hours, he’ll help you understand:

  • The most critical things science has taught us about brands,
  • How to adapt your strategies based on this science, and
  • Some of the key marketing science debates alive right now.

Group Tickets

The Sweathead Do-Together is the perfect way to tell your team:

  • “Hey, mediocrity – let’s not be that.”
  • “It’s been a tough few years – let’s refresh ourselves.”
  • “Please don’t leave.”

Ticket prices start at:

$595

Regular Offer

$995

Masterclass Offer

If you’d like to purchase 5 or more tickets to receive 20% off access to the conference (exlcuding masterclasses), fill in this form and we’ll get back to you.

2021

The Sweathead Do-Together debuted in 2021 with:

  • 110 hungry learners,
  • Lots of meeting new people,
  • 16 speakers,
  • Two hosts, and
  • Excellent testimonials.

2021 Videos

Our sessions included short, well-edited videos like this:

Play Video

How To Keep Strategists Safe In An Unsafe Industry – Brian Wakabayashi, Brand Strategist

Play Video

The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy – Derek Walker

Play Video

The Making of a Strategy Portfolio – Payal Pereira

Principles

These are the principles we’re trying to bring to life with the Sweathead Do-Together

  1. Everyone will learn together
    Multiple streams of speakers can make a conference feel full of choice but speakers can feel they are competing with each other. Together is more intimate anyway.
  2. Everybody will do, not just listen
    Speakers will introduce a key concept but structure their sessions around exercises so attendees can put the concept to work.
  3. Truthbombs will mix with practical techniques
    Speakers will avoid corporate speak and, instead, bring to us explosive truths and utterly practical ways of working.
  4. Research into how we learn will shape the conference
    We want attendees to walk away with shifted brains so we’ll apply research about learning to the event.
  5. We won’t make the conference feel
    like a webinar
    This means no selling and trying to mix up the formats so the conference feels alive and engaging.
  6. Companies can sponsor strategists, not the event
    If your company is interested in sponsorship, well, consider sponsoring a strategist to attend. If you sponsor many strategists, we can discuss giving you a shoutout.
  7. Speakers will herald from the Sweathead community or podcast
    Sweathead exists to help to develop the livelihoods of our community so, sorry, we aren’t taking speaker applications for now.
  8. We aim to pay equitably and transparently
    OK. Big words. But everyone gets paid and we do our best to make payment transparent.
  9. Base the session topics on urgent needs
    Sometimes, dangerous topics need immediate attention. We’ll use our surveys, podcast, and community to take us into topics that aren’t common.

F A Q

Frequently Asked Questions

There will be 2 days of conference on October 18 and 19, 2022. October 20 is for the 3 masterclasses.

We will be starting at 12pm (NYC) and ending at around 5pm (NYC).

$595 for regular tickets that give you access to the two day conference and $995 that give you access to both the conference and a masterclass of your choice.

We have capped it at 20 seats per masterclass. If there is demand, we might open more.

You get 20% off purchases of 5 tickets or more. Send us a message through our contact page here to purchase.

We’ve drafted a letter that could help you convince them. Click here

Send us a message through our contact page here.

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