The
Problem Behind the Problem
Workshop
The Details
- Tuesday, August 19, 2025
- 12:00pm – 1:00pm ET (NYC)
- Live on Zoom
Sweathead Members Only
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Too many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often, getting to that problem reveals the entire strategy.
This hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice, building your strategy muscles.
Tuesday, August 19, 2025: 12pm ET (NYC time)
Exclusively for Sweathead Members
Not a member yet? Learn more.
What You’ll Experience
Each presentation includes everything you need to start using these AI techniques immediately
Find the Problem Exercies
5 Whys
Small Group Breakouts
Group Feedback
The Event Format
Quick framework setup about “Dump a Problem” and “Why behind the Why” methods
Guided “5 Whys” and “Problem behind the Problem” exercises and practice
Group breakout, sharing, and practice
Ready to learn?
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Founded by former head of strategy and hip hop magazine publisher Mark Pollard, Sweathead launched in January 2018 as a Facebook Group then as a podcast.
First, we created a home for the strategy-inclined. Then, we sought to bring the strategy-inclined together to learn from each other.