Strategy Is Your Words...in Sydney
Wednesday, August 28, 2024, 1pm to 5pm, in Sydney.
Venue:
Sydney Masonic Centre
at 66 Goulburn Street, Sydney NSW 2000.
Learn and practice the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.
This is Mark’s first masterclass in his hometown.
All attendees will receive a copy of Mark’s book “Strategy Is Your Words” plus one-year Starter Mode membership of Sweathead.
How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads?
Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
Book before July 28 and you’ll receive a copy of Mark’s book “Strategy Is Your Words”
plus one-year Starter Mode membership of Sweathead.
Over 4 hours from 1pm to 5pm (Sydney time) on Wednesday, August 28, 2024, Mark, will get you hands-on with strategy. He’ll take you through the following:
How to work a problem into a creative brief,
How to write insights, and
How to write strategies that get into heads.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
If you’d like to purchase 5 or more tickets to receive 10% off access to the masterclass, fill in this form and we’ll get back to you.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
Check out our memberships or talk to us about training your company
Our memberships come in three sizes:
Starter Mode
Get your strategy foundations in place with our self-directed learning
Flight Mode
Give your strategy career a big push with online courses and live masterclasses
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You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard.
Book before July 28 and you’ll receive a copy of Mark’s book “Strategy Is Your Words”
plus one-year Starter Mode membership of Sweathead.