The
Storytelling & Creativity Workshop
The Details
- Tuesday, September 9, 2025
- 12:00pm – 1:30pm ET (NYC time)
- Live on Zoom
Sweathead Members Only
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In this hands-on workshop, we’ll explore alternative creative practices that improve your thinking and your ability to tell stories that make your ideas stick.
You’ll learn how to build a story using creative, out-of-the-box techniques. You’ll learn how to build your practice of writing, using the tools of songwriting. You’ll think more about how to use words and how to craft a story than you have in ages.
Exclusively for Sweathead Members
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What You’ll Experience
An overview of each creative technique and a hands-on storytelling exercising
Creative Methods Presentations
Out-of-the-box Creativity Exercises
Hands-On Practice
The Presenters
Matthew Ryan
Sr. Director, Creative Strategy
Universal Destinations & Experiences
Songwriting & Object Writing for Strategists
Hayley Truncali
Director of Cultural Insights
Fact & Fiction
Storytelling with Memes
Luis Miranda
Group Strategy Director
Critical Mass
Creating a Presentation like a DJ
The Event Format
A short presentation about each creative writing or storytelling method
A hands-on exercise, for each method, where you can practice and ask questions
Ready to learn?
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Founded by former head of strategy and hip hop magazine publisher Mark Pollard, Sweathead launched in January 2018 as a Facebook Group then as a podcast.
First, we created a home for the strategy-inclined. Then, we sought to bring the strategy-inclined together to learn from each other.