Strategy Is Your Words...with Mark Pollard

Thursday, February 1, 2024, in London, England.
9am to 1.30pm.
Tickets come with a copy of “Strategy Is Your Words”.

We’ll announce the venue soon. It will be central.

Learn and practise the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.

This is Mark’s first masterclass in London since 2019.

This event is only available in-person
and at a special start-of-the-year rate of USD$395.
This is about £310.

How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads?
 
Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.
  • The Four Points framework,
  • Ideas–linear and lateral thinking,
  • Insights–how to have and write them,
  • Strategy–how to write it, and
  • Why brands need you to use words better.

You’ll run through over 10 exercises and make your own Four Points for a brand.

This event is only available in-person
and at a special start-of-the-year rate of USD$395.
This is about £310.

Over 4.5 hours from 9am to 1.30pm on Thursday, February 1, 2024, Mark will get you hands-on with strategy. He’ll take you through the following:

How to work a problem into a creative brief,

How to write insights, and

How to write strategies that get into heads.

Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.

If you’d like to purchase 5 or more tickets to receive 20% off access to the masterclass, fill in this form and we’ll get back to you.

Teams can benefit in these ways:

  • Get each other on the same page,
  • Speak the same strategy language,
  • Access videos during workshops,
  • Show your team you want them to win, and
  • Show your team you want them to stay.

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You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.

Get Strategy Is Your Words

This event is only available in-person
and at a special start-of-the-year rate of USD$395.
This is about £310.